How Local Businesses can leverage Facebook Advertising for extraordinary growth in sales, profit and new weekly clients.

With social media being all the rage today, I’m sure your already aware that your business as a whole could benefit from Facebook Advertising.  For most savvy business owner’s however, the question is, what kind of return on investment can one reasonably expect and what makes Facebook superior to all of the other digital marketing channels?  Can all of this posting, commenting, liking and sharing, consistently drive new customers to your business?  In one word, Absolutely!  The reason Facebook is a powerhouse when it comes to marketing for a local business is that it serves two purposes.  When used strategically, it can be leveraged as both an internal (referral generation) and external (new patient acquisition) marketing resource.  Why is Facebook considered to be the most cost-effective platform when it comes to new customer acquisition, ROI, and cost per lead?  Well let’s start with some simple facts about Facebook.  As of 2016…

• There are world wide 1.44 billion active users on Facebook which is a 13 percent increase from last year
• There are 936 million daily active users on Facebook which is a 17 percent increase from last year
• The average time spent on Facebook is 20 minutes and it’s increasing each year
• One in Five page views in the US occurs on Facebook
• 80 percent of Fortune 500 companies like Nike, GM and Jet Blue currently use Facebook to reach their target audience

New business & more clients.

It seems quite clear that everyone including your ideal target market is not only on Facebook but they are spending more time using the platform.  But wait it gets even better!  Because of the sophisticated targeting capabilities that Facebook gives you geographically (location, local targeting, high-income neighborhoods, etc.), demographically (age, gender, income, net worth, job title, profession, etc.) and psycho-graphically (interests, preferences, search behavior, buying behavior, etc.), local businesses can zero in on their ideal perfect client.  For example if the business has a list of its ideal clients, they could upload that list, and Facebook would then use it’s complex algorithms to find people who have similar characteristics.  All of this precise targeting and retargeting that Facebook gives you can translate into disproportionate increases in your overall sales, profit and new clients.

What can my Business expect from Facebook Marketing?

We’ve personally seen businesses achieve…

• 29 X return on Ad Spend from a single 1 month promoted post
• 42% increase in sales
• 50 to 1000% increase in revenue with news feed Ads
• 45 + new clients each month
• 50 to 75% increase in referrals

Is Facebook cost-effective?

It is a given that these kind of results don’t happen overnight, but you would be amazed at how quickly and conservatively you can scale your marketing to exceed these kinds of numbers!  That’s another reason we like Facebook, because of its call tracking capabilities you can measure, track, test and optimize your campaigns so that you’re consistently generating clear ROI at a lower cost per new customer or lead.  For example, with the right re-targeting strategies we’ve created campaigns for clients where they can get .10 to .30 cent clicks, that can translate to $1 dollar to $4 dollar leads or new clients. Considering that the average yearly value of a new client is worth anywhere from $800 to $1500 or more, not to mention the potential for referrals that they can bring in, If you compare those numbers to Google Adwords where the average cost per click, not the lead but just the click alone, can be north of $25.00 dollars, It’s obvious that Facebook is the clear winner.  For most of our clients Facebook Advertising has become a dominant marketing engine for their business, driving increased sales, new growth, revenue and referrals.   Ask yourself what kind of impact would it have on your bottom line profit if you’re consistently getting 40 or more new clients each month?  Double or even triple that number?  With the competitive landscape widening, our clients have shared with us that Facebook Marketing has been a “game changer” for their business.

We’d love to help you grow. 

We’re thrilled for our clients and couldn’t be happier with the results we’re helping them create.  If you would like some tips and pointers on what you can do to immediately grow your business, we’d love to chat with you.  We’re currently bringing on some new clients and we would love to hear about your revenue goals.  You can call us at (760)450-6212.  Email us at matt@matthewpayneconsulting.com, or send us an in-mail through LinkedIn.  We promise it will be worth your time.